
As a veteran executive at Ross Medical Education Center, Sandy Tallman has endless experiences to share. Twenty-two years ago she joined Ross as the Director of Financial Aid where she oversaw 18 mainly part-time Financial Aid Coordinators throughout Ross’s various campus locations. Since then, she has assumed the role of Executive Vice President of Financial Aid Services and has played a vital role in Ross’s propelled growth in the medical education field which now encompasses 47 Financial Aid Coordinators at it’s 19 campuses in Michigan, Ohio and Indiana.
“We started a very exciting time of growth in 2005,” Tallman recalls. “We introduced our new Dental Assistant and Medical Insurance Billing and Office Administration programs and everything just took off. It was so rewarding to be a part of that and see so many positive changes happening.”
Specifically, Tallman can look back and detail how financial aid services have evolved in the past twenty-two years. “Years ago we had a minimum of a two-week turn around time to get all the records we needed for a student’s financial aid history,” says Tallman. “Now we can access the information immediately.”
Though the financial aid process has become much more automated through the years, Tallman insists her staff retain a level of personal service and handholding. “We aren’t as electronic as we could be, “ Tallman comments. “But we choose this method in order to make our students feel as comfortable as possible.” Ross is one of few schools who walk their students through the financial aid process step by step. “We want to cut through the red tape and eliminate the stress for our students.”
So how do you pick one highlight out of 22 years of accomplishments? For Tallman, her career highlight tops many. Three years ago she was selected by the Secretary of Education to be a member of the Negotiated Rule Making Committee. This entailed three trips to Washington, DC where Tallman was seated next to representatives from Harvard, Georgetown, Sony and NBC. “We introduced ourselves, and I said “I’m Sandy Tallman from Ross Medical Education Center,” saying it aloud sounded so surreal in the company I was in. But I deserved a seat just as much as they did.”
Most recently, Tallman faced something many people never will…an audit by the Federal Department of Education. “It was the first one in 18 years!” Tallman recalls. Auditors spent a week at the Lansing campus and took a fine tooth comb through every aspect of the school’s operations from attendance taking to placement services. At the end of the day, Tallman’s crew passed with flying colors. “The auditors said that we run a tight ship,” says Tallman. That just may be the biggest compliment of all.

The Cincinnati campus of Ross Medical Education Center is determined to make 2011 a year for the record books. Just three months ago, Ben Gregory took the reigns of the campus as the new Director and has high hopes for this year and beyond.
Gregory came to Ross after eleven years at his previous employer. Though Gregory had a degree in education, he found himself working in the unrelated home improvement industry. “It was time for a change.” Gregory says. “I wanted to find something that I was passionate about and education has always excited me.”
Fast forward ninety-four days later and Gregory is settling into his new role as Director of the Cincinnati campus.. “It’s definitely a learning experience coming into an entirely different industry,” he says. Gregory has been fortunate to be surrounded by a strong support network at Ross, thus making the transition smoother. “I would be completely lost without my Assistant Director, Christy. I have leaned on her and the entire Ross team. Everyone here is completely reachable and that has made a huge difference.”
So what’s Gregory’s key to a successful campus? “Happy students and the right people in the right places,” he says. One primary focus for Gregory is helping students realize their dreams upon graduation. With a third Career Development Coordinator joining his team next week, Gregory is confident they will have the resources the students need to prepare them for employment. “From cultivating relationships with employers to conducting mock interviews with our students, our Career Development Staff is focused on finding the right fit for each student.”
As Gregory continues to learn his new role, he is more sure every day that he is finally in the right place. “The students are incredibly motivating,” he says. “ To see where they come from and then to see where they go after completing the program is very rewarding.”

How would you like the opportunity to make someone’s dream come true? Shadia Ali and Amber Spuller have that opportunity every day. They work in the Career Development Center at Ross Medical Education Center’s Redford campus and are responsible for helping students land their dream job.
“Follow up, follow up, follow up,” replies Ali when asked how she generates new job leads for the students. “From phone calls to site visits, we do whatever it takes while building a high level of respect with the employers.”
At Ross, every student is required to complete a six-week externship program with an employer. Ali and Spuller are constantly working to secure externship sites with the hope that the externship may turn into a full-time position. “We like to view the externship as a six-week interview,” says Spuller. “It’s the student’s chance to really shine and show the employer what they can offer. ”
In addition to generating job leads, Ali and Spuller assist the students with preparing resumes and sharpening interview skills. In fact, Ross offers a Professional Development module, which teaches students important life skills and requires every student to complete a mock interview. “The module makes it very real for our students,” says Spuller. “It helps them make the transition from a student to an employee.”
The Redford campus has been so successful that they recently ranked number one in placement out of all of the Ross campuses. “It’s all about building relationships,” says Ali. Ali shared a story about a Ross student who had just completed her externship. “She was having trouble securing a full-time job. I got her connected with a physician’s office that I had a relationship with and they hired her immediately. She was so thrilled…she just hugged me!”
“It’s so rewarding to see the joy in a student’s face when they secure a job,” says Spuller. Ali and Spuller certainly will be seeing a lot of smiles soon as they are currently working on placing their biggest class of twenty-one students. “We’re all helping each other reach the same goal which is to make these students’ dreams come true.”

Living on the road is what it’s all about for the three Corporate Financial Aid Administrators at Ross Medical Education Center. Also known as the “Travelling Financial Aid Reps,” Kathy Brisette, Jennifer Fredell, and Deanna Robinson are called to help wherever help is needed; sometimes visiting a different campus every day.
“I’ve been to every campus,” says Brisette, who has been at Ross for eight years but in the private school arena for nearly twenty years. “I love this atmosphere and working with students.”
Easing students’ fears about the daunting idea of paying for school is a big part of the job. “We set the pace,” says Brisette. “When I am confident with a student, then they become confident that they can do this.” Additionally, Ross students are not sent away to complete the often-confusing financial aid paperwork; instead a Ross Financial Aid Representative walks them through every form step by step.
Working with students is just one part of these traveling reps’ multi-faceted jobs. In addition to filling in when a campus is short on a financial aid representative, they also train new representatives and conduct audits to ensure compliance. As Ross has been growing over the years, they also have had a part in getting the financial aid department up and running at new campuses.
Fredell, who has been at Ross for 21 years, has been an integral part of opening several new campuses. “It’s amazing to see our new campuses get off the ground and experience success,” says Fredell. As a former Ross graduate herself, she can attest to Ross’ success. “We have great programs, experienced people, and are constantly updating our curriculum to meet today’s demands.”
Part of this success comes from learning together and learning from each other’s mistakes. “I learn something new from every campus I visit,” says Robinson. “Then I share it with the next campus I visit, so it keeps going on and on.” Robinson spent her first three years solely at the Flint Campus before becoming a travelling rep. “I love that I have the opportunity to help make every campus great,” she says.
It’s clear that whether the campus is in Michigan, Ohio or Indiana everyone at Ross is working toward the same goal – to help make student’s dreams come true. Fredell has seen her share of success stories through her 21 years at Ross. “To see these students turn their lives around is truly amazing and inspiring.”

Although Jayme Bracy has been an Admissions Representative at Ross Medical Education Center for only three months, her recent outstanding customer service ratings are one of a veteran player. With over seven years of customer service experience behind her, Bracy understands what it takes to make someone feel welcome and comfortable. “I try to introduce every potential student to as many Ross staff and faculty as possible. I want them to see it’s an entire team that is behind their success.”
Bracy will tell you that it’s certainly the team at the Portage campus that is making a difference; not just her. “Everyone here cares about the success of every single student,” Bracy says. “If someone doesn’t show up for class, we call them to make sure that everything is okay and see if we can help in any way.”
The family-like environment is what has contributed to the campus’s success in the year and half it has been open…and it doesn’t stop when a student graduates. Every Friday, the campus holds “Job Club” where graduates come to the campus to share job leads, obtain help with their resume and get interview tips. “We want to do all that we can to help make our students successful,” says Bracy.
As an admissions rep, the student’s life stories and successes are what Bracy enjoys most about coming to work every day. “Everyday I meet with people who are experiencing struggles in their life and have come to Ross to make a new life for themselves,” says Bracy. “It’s incredibly inspiring.”
Bracy and the team at the Portage campus are doing what they can to inspire their students as well. “Right now we are passing around a soaring eagle stuffed animal to anyone who has gone above and beyond,” says Bracy. “It’s really motivating because everyone wants to be the one with the eagle!
With a clear focus on student success, Bracy is already looking ahead to the futures of the students she has enrolled over the past three months. “I can’t wait for my first students to go full circle and graduate and find a job,” says Bracy. “It’s going to be an amazing day!”

Life on the road is what it’s all about for James Huddleston and Chelsea Benton; they are Employee Relationship Managers at Ross Medical Education Center. They visit Ross’s various campus locations to help secure externship sites and viable employment opportunities for Ross students. “I bridge the gap between education and employment,” says Huddleston.
Huddleston and Benton work alongside the Career Development Coordinators to assess their employment needs for each program. Every Ross student completes an externship as part of the accelerated curriculum, so securing externship sites is critical. Benton talks about a recent experience at the Sylvania campus. “I had stopped in the campus office and the team was trying to secure a last minute externship site for a student. I had just been in to a local physician’s office to re-connect with the staff there. We quickly called the office and they agreed to take on our extern,” recalls Benton. “The timing was just right!”
Building and sustaining relationships is paramount to the success of a Ross Employee Relationship Manager. In today’s tough economic times, job leads are especially valuable. “With every job lead I can secure, I am impacting somebody’s life,” says Huddleston. “I want all of our students to have jobs when they graduate.”
Changing lives is what initially attracted Benton to Ross. As a pharmaceutical rep for several years, Benton was looking for something more meaningful. “Every day I am doing something that changes people’s lives,” says Benton. “I love coming to work every day.”
Both Benton and Huddleston rave about the unique team environment at Ross. “It’s a learning environment,” says Benton. “Everyone is open to new ideas and look at issues very objectively.” Huddleston agrees. “Everybody possesses a ‘whatever it takes’ attitude, “ he says. “It’s a very positive atmosphere to be a part of .”

The new Ross Medical Education campus in Canton, MI is only in its third month of operation, but the staff, faculty, and students are already operating like a veteran campus. “We have a great family vibe!” boasts Ciera Ratliff, Admissions Representative. “Everyone here really cares about our students and their futures, so it’s a very motivating environment.”
One thing the team is most is excited about is the new opportunities their campus is bringing to so many students. “The students are just thrilled that Ross is right here in their backyard,” says Coiya Wilson, Financial Aid Representative. For many of the current Ross students, their only schooling options before the Canton campus opened would have meant a 30-40 minute commute. For people already working a full-time job and raising a family, this would have been a huge obstacle. “Most of our students live within five minutes of the campus, so it makes it easier to be successful,” continues Wilson.
Since opening its doors on August 23, 2010, the staff has already celebrated several milestones with their first Medical Assisting class. From helping them make the life changing decision to enroll at Ross to watching them give and receive their first injections! “It’s so rewarding to work with these students from start to finish,” says Desiray Taylor, Admissions Representative. “For many of them, they’ve been to community colleges or on wait lists, and now they are finally getting their opportunity to get started in the medical field.”
And Career Development Coordinator, Alisa Biederman is currently working hard to secure externship opportunities for students to complete prior to graduation. “I’m locating externship sites that are going to match up well with our students’ goals,” says Biederman. So far, Biederman has received very positive feedback from the Canton medical community. “We train our students in both the clinical and administrative aspect of medical assisting, so it really gives them a competitive advantage.”
As the Canton campus continues to grow with the next class starting at the end of November, the staff and faculty have their sights set on May 2011 when the first class will gradate and start their new careers in the medical field. For many students, this is something they couldn’t foresee even a few months ago before Ross came to Canton. As Taylor so perfectly says, “We’re changing lives.”

Doreen Lang has big plans for her team at Ross Medical Education Center’s Madison Heights Campus. “We want to make our campus the best it can be,” says Lang. Everyone on Lang’s team is doing their part and working as a team to get there.
When Lang joined Ross just one year ago, Madison Heights was lagging behind the other Ross campuses. Lang was determined to turn things around. Initially hired as the career development coordinator and assistant director, Lang was quickly promoted to campus director after just two weeks. “It was crazy,” recalls Lang with a chuckle. “Luckily that’s how I like my life…very busy with everyday bringing something new!”
The team environment at Ross is largely what helped Lang successfully transition to her new role. “In the beginning, I was calling the other campus directors all the time! Everyone was so supportive,” recalls Lang.
Lang credits her staff and faculty with the campus’s dramatic turn-around. “Every person here wants to be here and is on board with our goals. We work as a team and win as a team.” Winning as a team was especially sweet when her team broke their weekly enrollment goal; just one away from setting a new Ross record. “To be that close to the record was amazing. It really motivated everyone,” says Lang.
Motivation has certainly been a driving force for the team at Madison Heights. “We are all fighters,” says Lang. “We started at the bottom and have just climbed our way up. We want to be at the top.” Lang goes on to share how the staff and faculty are always willing to jump in and help each other out, whether it’s training new employees or answering the phones. “We’ll do whatever it takes,” says Lang!
Up next in 2010 is a much needed campus expansion and renovation. With the staff “busting at the seams,” Ross has acquired an additional 4000 sq. ft. in the space next door to bring their total space to 7000 sq. ft. As the staff moves next door, the current space will receive a much needed overhaul with updated classrooms, more storage and a bigger student center. Between the expansion and the team’s determination, 2011 is shaping up to be a record breaking year at the Madison Heights campus.

Getting a new campus up and running can be daunting, but Trudy Cheney, director of the new Ross Medical Education campus in Niles, Ohio, says help from everyone in the organization has kept things moving smoothly.
“On days when it would be easy to feel like we were all alone, my phone would ring and it would be someone asking what they could do to help,” Cheney recalls. “Every time I needed someone to do me a favor, they came through with flying colors.”
Dixie Weisgarber, financial aid coordinator, was one of the first to arrive on the Niles staff and remembers the early days well. “We all pitched in to set everything up and put the office together.”
The Niles campus opened its doors to students on June 14. Alison Summers, an admissions representative, was on hand to meet with the potential new students. “I love meeting with students and finding out their unique story. Our process is so personalized that I really get to know the students,” says Summers.
Cheney came on board shortly after the first classes began in June. A few positions still needed to be filled and there were plenty of experienced professionals in the community who were eager to share their knowledge.
“Our instructors, like all our employees, are from this community and want our graduates to reflect well on them when they go out and start working,” Cheney explains. One of these instructors is Susan Ault. Previously to Ross, Susan was a critical care nurse at a large hospital. Now she teaches the clinical Medical Assistant course which focuses on anatomy and physiology as well as clinical procedures.
“If the students are motivated and want to learn, there is nothing better,” Ault boasts.
The community response to Ross has also been enthusiastic. Sara Liska, Career Development Coordinator, works with employers in the community to arrange externships for the Ross students. “The externships are like a -6-week pre-interview,” says Liska.
Up next for the Niles staff is an Open House on October 13 where employers and community members can learn more about Ross and participate in a much-anticipated ribbon cutting ceremony.
A group effort has certainly been the force of success for the Niles team. “Everyone here is willing to help,” says Ault. “It’s a very team-oriented environment.” Certainly the team will be front row when the first class graduates in the Spring.

Anna’s a big fan of success. She of course wants every Ann Arbor student to succeed, because she believes success belongs to everyone. That’s why so many of her staff members have achieved so much.
Some examples: Mark Forsythe, who was Anna’s assistant director at Ann Arbor, is now director of the Sylvania campus. Erin Hooks, the current assistant director, had been Ann Arbor’s career development coordinator under Anna.
In addition, two employees who started as office assistants now serve in admissions and as career development coordinator.
“I like helping my employees develop and show their skills so they can move on to better opportunities, because I’m an example,” she explains. “As much effort as I’ve put in at Ross, Ross has given back to me.”
Anna has seen Ross from just about every angle. She started as a Medical Assisting student at Ann Arbor.
“I was a young, single mom working at dead-end jobs, living a poverty lifestyle,” she recalls.
She says she loved her career, which included a stint at the University of Michigan Hospital, but was excited to return to Ross to teach the administrative class.
She found teaching to be “very rewarding,” but says she jumped at the opportunity to be a career development coordinator because the position presented new challenges and opened up new ways to help students.
Anna also served as assistant director at Ann Arbor before becoming director in February of 2008.
“It’s very satisfying where I am now,” she says. “I have a vision for how the school can help students and staff members succeed, and I’m in a position to put that vision in place.”

Nobody wants the “drama llama,” but then, nobody’s too upset about it, either. And keeping cool to deal with challenges is why Cathryn introduced the 2-foot-tall plush toy when she arrived in Muskegon last winter.
“If you have the drama of the day, you get the llama,” she explains. “Everyone knows about it, even the students. Sometimes one will come to me with complaints, and I’ll say, ‘Do you need the llama?’”
There was a drama in progress when, after overseeing admissions, financial aid and lead processing at other schools for 16 years, Cathryn was hired in 2008 to bring stability to the Grand Rapids location.
“They’d had turnover at the director level, and they needed consistency,” she says. Enrollment was 109 when she arrived; when she left, it was over 200.
The secret? Fun.
“Everybody had a nickname, and we had potlucks all the time,” she recalls. “We had potlucks when we did something great. We even had one for Elvis’ birthday.”
When Roosevelt Park had a director leave after only three months, Cathryn filled in and recognized the campus faced similar challenges. Al Emick was ready to take over in Grand Rapids, so she suggested she move to Roosevelt Park.
Why give up a comfortable gig to face more uncertainty?
“I’m a big hockey fan,” she says, “and there’s this great quote by Wayne Gretzky: ‘You’ll always miss 100% of the shots you don’t take.’”
The first challenge was improving student services. Cathryn’s solution was moving the career services office moved closer to hers. “I needed to be part of that team,” she explains. “I couldn’t be that I would go in their office only when something was wrong. I’m in touch 24/7, talking about goals and keeping people up to date.”
Since the school started arranging job interviews for students, the graduate employment rate has risen dramatically.
When the standard is achieved, will there be a potluck?
“Oh, that will have to be more than a potluck,” Cathryn says. “That will have to be a party.”

Jeff is the guy behind the new face—or rather, Facebook—of Ross.
More and more students have gone from being merely comfortable with networking tools like Facebook to expecting social media to be an important way of communicating with the institution and, more importantly, Jeff says, other students.
“Not just potential students, but current students and alumni,” says Jeff, who started preparing for the planned July 19 Facebook launch in mid-May. “Facebook generates discussion. Someone posts, ‘I’m going to check out Ross today,’ and other people who have become fans see it and weigh in.”
Ross will have a page, as will each campus, making it easy for students at each location to connect with each other—and for perspective students to connect with current students and alumni.
Jeff’s background includes having taught middle school special education, but he also owns an Internet video production company. “We do fun stuff whenever we get the chance,” he says. He’s also volunteered to set up social media for businesses his church owns.
His plans for Ross include incorporating some of that fun stuff into the mix. The first event, he explains, will be a YouTube contest in which students submit homemade videos centered around the “Ross Is Me” campaign.
Ross’ web presence will also include separate blogs aimed at students and staff. The student-oriented blog, he says, will feature information about careers as well as entries by students and graduates. The staff blog will likely feature staff members’ stories.
Jeff says he’s concentrating on web design now. After the launch, he plans to let users generate content, though he’ll monitor the proceedings to make sure everything is appropriate.

Tony has seen some changes at Ross during the past five years. But, more than that, he’s played an important role in bringing those changes about.
The Ross Leadership Team unanimously nominated Tony for the MVP spotlight. “Everyone in the organization recognizes Tony’s superior work ethic, attention to detail, accuracy and availability,” explains Ross CEO, Paul Mitchell. “Tony exemplifies our leadership keys: Accountable, Prepared, Proactive and Analytical.”
Tony says economic conditions naturally spurred interest in post-secondary education over the past two years, but a number of moves initiated by the Leadership Team ensured Ross would be the first choice among prospective students.
“Upgrading our facilities and equipment, rolling out new locations and refining our curriculum strengthened our programs and our position in the allied health career education segment,” he explains.
Re-engineering Ross’ graduate placement strategy also put Ross ahead of the competition as the job market changed, he says: “We put a greater emphasis on developing relationships with employers to create job and externship leads.”
With all that in the past, Tony plans to take a breather now, right? Not a chance! He says Ross will stay ahead of the game in the near future by adding allied health programs, offering advanced degrees and expanding online learning opportunities.
“We always need to differentiate ourselves,” he says. “We’ve done that by being in smaller communities and having smaller campuses with high-touch programs and by offering a higher level of service. What we plan to do over the next few years will help us maintain our position as a leader in post-secondary education.”

New campuses don’t just spring up on their own. Someone has to order the furniture, buy the equipment, stock the supply closets and hire the employees.
Don is that someone. He joined Ross just before the Niles, Ohio, campus opened in May. Overseeing operations at the new Canton, Michigan, location has been keeping him busy this summer.
Once the facilities are in order, Don sets to filling the staffing positions. He assists in the hiring of a director and assistant director, then screens and interviews administrative staffers and at least a dozen instructors.
The goal is to have the campus ready six to eight weeks before classes start so prospective students can take tours and enroll. Classes begin in Canton October 4.
Don came to Ross with a background in operations with McDonald’s. For 25 years, his duties in the opening of new restaurants included hiring and training employees.
“I retired for a while, then ran a consulting business for a number of years,” he says.
He won’t be living the laid-back life in his position with Ross, which plans to develop three to five new campuses in the upcoming year in small- to mid-sized communities. It’s part of Ross’ plan to differentiate itself from the competition.
“We could have gone into Cleveland,” Don says, “but Niles was a perfect market for us. There was a real need there.”
Serving as Niles’ interim director for several weeks was exhilarating, he says.
“I got to meet some of the students, and it was great to see their eyes light up,” he recalls. “These are people who want to make a change, and that’s why we do what we do: To help them fulfill their dreams.”


Every Ross student’s ultimate goal is to start a career. Kim and Todd’s goal is to pave the way for that to occur.
“Knowing why people come to Ross, and knowing I’m helping them is very satisfying,” Kim says.
She and Todd scour want ads and Internet job boards for postings that seem like a good fit for Ross graduates. They contact employers, often driving to meet with them at their facilities around Michigan and beyond.
“Once I see a posting, getting my face in front of them is a matter of urgency,” Todd says. “The sooner I get there, the better.”
Sometimes, we are establishing a contact and building a relationship that will pay off down the road. “Even if an employer isn’t hiring right now, I’ll meet with them to let them know about Ross programs and externships—and students,” Kim said.
Many times, though, Kim and Todd have a specific student in mind.
“The staff members at each campus know the students best,” Todd explains. “I call the career development coordinators and ask, ‘Who has these skills and wants to work X hours in this field?’ I can go into the meeting with the best candidate for the position.”
“Every week, three or four people might get jobs because I went in and set things up. That feels great.”
Todd Riegler, Ross Employer Relationship Manager
The employer relationship managers keep in touch after the initial contact to make sure employers keep Ross students in mind. “The employers appreciate what we do, because they don’t have to have someone on their payroll to handle staffing,” Kim notes.
Helping students land externships is an important part of their job, too. “Externships often lead to permanent positions,” Kim notes.
Todd and Kim came to Ross after working for the same phone book publisher—though they laugh about how they never met until Todd joined Ross in February 2010, a year after Kim started. They say their experience in sales helps them sell Ross to employers, but success with Ross comes with a bonus.
“Every week, three or four people might get jobs because I went in and set things up,” Todd says. “That feels great.”

Left to right: Andrew Tallman, Glen Christensen, Stephanie Rogan, Stacy Schlaudraff, Sheree Hale, Deanna Ward, Jennifer Palermino, Holly Schwarmweber, Jenna Klein, Kristina Rock
The team had only been in existence for six months by late January, but there was reason to celebrate: The 100th student had just enrolled as a result of efforts that began with a team member contacting a prospective student.
“Most of the people we contact have already spoken to someone at Ross,” explains Call Center Director Glen Christensen. “Our purpose isn’t to get them to enroll right there on the phone. It’s to invite them back to the campus so they can talk to experts who can get them started toward a better career and a better life.”
The center opened in August 2009. It has nine representatives, though Glen says the goal is to eventually have 14. Working out of the St. Clair headquarters, the team members make about 100 calls a day to people who have contacted Ross in the past, but did not enroll.
“They usually have three concerns: time, money and fear,” Glen says. “When we reach them, we ask what they’re doing—if they’re employed and if they like the work they’re doing. We talk about the dream of having a rewarding career in a solid, growing field.
“We invite them to take another look at Ross. We say, “In six to nine months, you could be working in a hospital or doctor’s office—but you need to come to the campus to talk to people in admissions and financial aid who can show you how to make it happen.”
Getting 100 people to start making it happen was no easy task. Glen notes that the team succeeds in reaching a prospective student on just one out of every 10 calls. About a fourth of those contacted, though, make appointments to visit one of the 17 Ross campuses.
“We let the call center representatives know when someone they called enrolls,” Glen says. “It’s great to know you’re having that kind of affect on people’s lives.”
“Our purpose isn’t to get people to enroll right there on the phone. It’s to invite them back to the campus so they can talk to experts who can get them started toward a better career and a better life.”

Tony makes sure the i’s are dotted and t’s crossed in paperwork Ross files to maintain its state licenses and the accreditation that gives graduates an edge in the marketplace.
He didn’t miss a single dit or dash when he prepped employees in Sylvania, Ohio and Fort Wayne, Indiana for campus visits from the Accrediting Bureau of Health Education Schools teams that found the Ross sites in compliance with all standards.
“Perfect scores are a rare accomplishment,” said Ross President Jim Walsh.
Tony explained that while schools must be licensed by the state to operate, accreditation is optional. “You need accreditation for students to be eligible for federal financial aid programs, but accreditation also benefits students in the classroom and in the workforce,” he said.
Tony insures Ross’ reports are complete and easy to follow. “I worked for two national accreditation bodies before I joined Ross, and I saw materials that were sent in a mess,” he says.
Accreditation requires submitting the curriculum—the content of the courses—for review; verifying the number of hours students spend in class; demonstrating the qualifications of faculty members; and showing that faculty members receive education training and participate in career development activities.
There are other requirements, but Tony says outcomes are important: “We survey our students, graduates and externship employers to get feedback, and then we have to show ABHES how we’re using that feedback to make improvements.”
Paperwork makes some people’s eyes glaze over, but Tony says he prides himself on smoothing the path to licensure and accreditation.
“I knew before I came here that Ross was committed to quality,” he says. “I’m glad to do my part.”

What Sharon likes most about her job is knowing that her students have proven themselves as professionals even before they graduate.
“Our students aren’t going out and answering ads,” she says. “They’ve proven themselves during their externships, and their employers want to keep them on staff.”
Running her class like a dental office is the key.
“We start on Day One,” she explains. “They come in the morning and open the office, setting up trays, doing what they’ll be expected to do when they’re working in their careers. If they’re not going to come in on any day, they have to call in sick. That’s the best preparation for what goes on in a professional setting.”
Sharon knows what she’s talking about. She’s been in dental assisting for 32 years. In addition to teaching at Ross, she trains new teachers and serves as an assistant to campus Director Connie Monville, helping write, critique and implement the curriculum.
Still, she knows that what’s second-nature for her won’t always come easily to her students.
“When most students come into my class, they don’t know anything about teeth or dental assisting,” she said. “Some come straight from high school and some are changing careers, but everyone gets treated equally.”
She takes an individual approach when a student is having a hard time.
“A game does it for some people, while for others it’s doing walk-throughs—show, tell, do,” she says. “I’m always looking for the best approach.”
“Our students have proven themselves during their externships, and their employers want to keep them on staff.”

Jacquie says the two things she loves most about her role with Ross are helping people change their lives and then watching them do it.
“The students come to me knowing how much the program they’re in will cost, and if you’ve got no job and you’re a single parent and you’re trying to take care of three kids, that can be scary,” she explains. “But as we go through the process, and they begin to see that, yes, this can be worked out, you can see the load being lifted off them.”
After our prospective students have met with admissions and are eligible for enrollment we schedule a one-on-one financial aid appointment and review the items needed. I like to follow-up by phone as well to prepare them further for our meeting. This phone conversation allows Jacquie to discover whether the student is employed or married or living with relatives. The answers ensure the students bring the right information they’ll need to their individual financial aid appointment.
“What we do on the phone allows us to individualize it, because everyone has a different situation,” she says.
During the face-to-face meeting, Jacquie helps students complete the financial aid application—making sure all the answers are correct. Software then analyzes the forms so that students immediately know how much aid they can get.
That, Jacquie insists, is just when the fun starts.
“A big advantage of a small campus is that we can stay in touch with the students the whole time they’re here,” she says. “We want them to feel comfortable so they’ll come to us to talk about problems with their finances—or about problems-- whether they’re at home or at school—and we can often help them with those issues, too.”
The payoff for her, she says, is when the students they helped at the beginning are getting close to completing their studies at Ross.
“They come in all excited to say, ‘I only have one module left,’ or to tell us where they’re going for their externships,” Jacquie says. “Seeing that change, seeing how excited they are…that’s when it’s the most satisfying for me.”
“The students come to me knowing how much the program they’re in will cost, and if you’ve got no job and you’re a single parent and you’re trying to take care of three kids, that can be scary.”

Medical Assistant Curriculum Committee [left to right]
Kay Snell, Clinical MA instructor, Grand Rapids
Wanda MacLeod, Administrative MA instructor, Roosevelt Park
Vicky Gottschalk, Administrative MA instructor, Brighton
Jennifer Ritter, Clinical MA instructor, Brighton
Cari McPherson, Clinical MA instructor, Port Huron
The Curriculum Committee developed lesson plans, tests and assignments to go with the new textbooks recently adopted for the Medical Assisting program. It was a tall order, but Vicky Gottschalk, Wanda MacLeod, Cari McPherson, Jennifer Ritter and Kay Snell, dedicated professionals with lots of experience at Ross, worked well as a unit even though each brought a different background to the committee.
“The medical field is fluid,” said Cari, who’s been with Ross for 11 years. “Things are constantly changing, and we have to make sure we keep up with the changes so our students are fully prepared when they go into the workplace.”
One way the committee did that, she said, was to make sure the curriculum gave students hands-on experience with electronic record-keeping.
Using technology to the highest advantage was one of the committee’s overriding goals, said Vicky, a Ross instructor the past 10 years.
“We needed to make sure everything was up to date to for the instructors and the students,” she said. The committee achieved that in part, she explained, by pointing instructors to electronic resources and Web-based supplementary materials they can use when preparing for the classroom.
While doing that helps teachers customize their courses if they want to, Kay, who’s taught at Ross for 3½ years, said the committee also made sure the lesson plans were consistent and easy for all instructors to follow.
“Instructors come from diverse backgrounds. Some are MA's, some are nurses, some have education degrees, so it’s important the lesson plans include information they can relate to and understand,” said Kay, whose background is in nursing.
The committee’s No. 1 rule, according to Wanda, who’s been with Ross for four years, was to keep the focus on preparing students for the workplace.
“I worked in the field for 20 years, and I still know people working in the field, and I asked them what they thought about various ideas and materials to make sure everything we teach would apply to the way things are done today,” Wanda explained.
Knowing the new technologies helped, too, said Jennifer, a 14-year Ross veteran.
“I make it a point to learn them before the students work with them,” she said. “Learning is a constant not only for the students, but for the instructors, too.”
She added, however, that the committee avoided taking a “nose to the grindstone” approach.
“Learning should be enjoyable,” she said. “It should have an element of fun so students will want to come back to class, be able to remember what was taught and learn to love learning.”

Every Ross employee needs to work toward meeting the school’s objectives, and Doreen Kephart’s contribution as corporate recruiter is to identify people who are up to the task.
“I like to say that we need people who believe it can be done,” she says. “I’m always looking for people who believe in people, who want to help others improve themselves.”
Doreen says she’s “on the frontline” of bringing new talent to the management team and administrative staff. Prospective employees respond to online job postings or come to Doreen’s attention through networking Web sites like LinkedIn or by referral. After prospects complete online assessments and a first interview with Doreen, she consults with the Ross supervisor to determine who should advance to the next step. Once the supervisor has chosen a candidate, Doreen finishes the process by doing a background check.
“I don’t decide who to hire,” she explains. “The managers decide. My role is to be a gatekeeper, a time-saver…a rodeo roundup queen. I’ve heard it called different things in my time with Ross.”
Before joining Ross at the beginning of 2009, Doreen worked at a recruiting agency for 12 years.
“It’s different at Ross because to be happy here, you have to want to serve others,” she says. “That’s one of the things I really like about what I do.”

Working as a dental assistant for 18 years, Maggie Vasquez often found herself teaching new employees how to do things they should have learned in school. As a dental assisting instructor, she’s committed to making sure Ross graduates are ready to go before their first day on the job.
“Some people who go to other schools get very little chair-side experience,” she explains. “At Ross, my classroom is set up like a dental office, so I make sure students get as much chair-side experience as they need.”
Taking X-rays, for example, requires more than just book-learning, she says.
“I teach students what they need to do to make the patient comfortable and still get awesome pictures,” she says. “There are things you can do to make sure the film is in right while also making sure the patient doesn’t gag, but until you actually do those things—until you feel it—you can’t possibly know.”
Maggie’s philosophy is simple: “You stay right there with the students, until they get it.”
In addition to being a classroom instructor, Maggie serves on the Curriculum Committee and trains other instructors. The latter role has taken her from her base in Saginaw to other Ross locations, including Muskegon and Cincinnati.
“I like that part of my job,” she says. “Wonderful people; dedicated professionals: It’s the same at every Ross campus.”

In his job, Cliff Leibold has to spend some time on the road, but that’s OK with him.
“I can do it because I believe in what Ross does,” he said.
Part of Cliff’s job is to work with campus directors to make sure each location is doing all it can to attract prospective students. But while he’s proud of how that helps with the Big Picture, he still says the highlight of each day comes when he sits down with people who are thinking about attending Ross and helping them reach their goals.
“I try to listen more than talk so they can tell me why they feel they need to go back to school,” he said. “From these conversations, I can tell how committed and motivated they are, and then I can show them what Ross can do for them.”
It’s important, he added, that students think about the long-term. “I understand that people make sacrifices,” he said. “They need to see their education as an investment in themselves that will benefit them and their families.”
He tells a story about a woman he counseled who was working third shift so she wouldn’t have to pay for child care.
“She wanted to stay in health care, but she needed stability for her family,” he said. “So, there I’d be at 8 a.m., just waking up, drinking my coffee, and this woman would come to Ross straight from her all-night job. Now, that is commitment.”
“I understand that people make sacrifices. They need to see their education as an investment in themselves that will benefit them and their families.”

Brighton’s three Career Development Coordinators—Steve Redmond, Susan Mall-Krinke and Cathy Daugherty—have two secrets for success: Stay in tune with employers and never give up.
“We want every single student to be successful,” Cathy said. “We get to know them starting Day One, and they get to know us as their biggest cheerleaders.”
When she started with Ross five years ago, the students didn’t meet career development coordinators until they were ready to do their externships. Now, the coordinators tell students on their first day at Ross what they need to do to succeed (attend class and get good grades) and what they can expect from the CDCs (unflagging effort to land them externships and, after graduation, jobs), Steve said.
Susan noted that team members spend lots of time getting to know employers and finding out what they want from externs and new hires.
“We get to know the culture of each site,” Susan said. “Maybe they’re looking for a person with a certain set of skills, or a specific kind of experience, or a certain personality type. We try to match up the students and the employers to make it easier for everyone.”
The coordinators also go into the classrooms to teach skills like resume writing and interviewing. The co-teaching helps gives students a variety of perspectives, and having job-search skills integrated into the modules helps students connect what they’re learning in class to what goes on in the workplace, Cathy said.
The team’s goal, said Brighton Campus Director Cathy Dziabuda, is for most students to find employment where they extern, but that’s not always easy. Steve recalls working with a graduate who was highly qualified, but hard to reach because she had no permanent address.
“It was like, ‘What’s her phone number this week?’” he said. “But I kept tracking her down, and we found a great placement for her. I’ve gone so far as to call neighbors to see if they could help me locate someone. We just never give up.”

Ross students don’t have a lot of contact with Greg Brenner, but they do appreciate his work. As Chief Technology Officer, Greg makes sure Ross students have access to the best available technology—and keeps it working right.
“My job is to be able to handle anything and everything having to do with computers and technology on campus,” Greg said. “There’s a different challenge every day, but that’s one of the things I like about my job.”
Greg, who’s been with Ross for nine years, works with program directors to determine what hardware is needed to help instructors provide the most meaningful classroom experience.
“The directors tell me what software the instructors want to run, and I do research to match up the hardware that works best with it,” he said.
Getting the systems up and running is only the beginning for Greg. It’s also his job to keep them up running smoothly on a daily basis. Sometimes this means that he works to repair an issue throughout the night or on weekends.
“If something’s not working right, the students tell the instructors, and then the instructors tell me,” he explained. “I go in after hours and make sure everything’s back in order. So, even though students usually don’t see me doing my job, I have a direct impact on the experience they have at Ross. And that’s what’s most important.”

Barb Westrick liked being a Medical Assistant, but she says she found her true calling when she got a taste of administration. Now she feels a thrill every time a student flashes the same spark of enthusiasm.
“Some students start out unsure of themselves, thinking maybe they won’t be able to follow through and end up with a great career,” she says. “Seeing those students being successful in their studies and becoming more and more confident is the most rewarding thing I’ve experienced in my whole career.”
Barb was a clinical Medical Assistant for 15 years and has worked in administration for the last 10. She joined Ross as a medical assisting instructor five years ago, then helped pioneer the Medical Insurance, Billing and Office Administration Program.
“Some people want to be in the medical field knowing there are aspects of working with patients they don’t want to deal with,” she explains. “Administration is an exciting field to be in. Everything is changing, and while some people don’t like change, I love it. The technology is evolving as we move toward a time when everything will be paperless.”
A paperless medical system will be more efficient and better for patents and providers, but people who understand the new technologies will be needed to make it work, she says: “That’s why it’s so great to see students leave Ross so confident and ready to go.”

The word “compliance” can have ominous connotations, but not when you talk to Carol Blevins, who is part of the corporate financial aid compliance staff.
“A big part of my job is helping students,” she says. “I’m on their side, because they need to know their rights and responsibilities when they take out loans.”
Carol has worked in several departments since starting at Ross 27 years ago. In her current position, she ensures that the school and students follow standards and rules pertaining to student loans. She reviews all Ross student loan applications, and after students finish at Ross, follows up to see if the loans are being repaid.
“If people aren’t making payments, the first thing I do is gently remind them of their rights and responsibilities,” she says. “Sometimes people run into difficulties, and I give them advice about what they can do. I even call lenders on their behalf to explain the situation.”
The proactive approach, Carol says, has led to a student-loan default rate at Ross that is below the national average. Furthermore, she adds that helping students address their problems early on helps them avoid more serious difficulties down the road.

Cari McPherson teaches the same class every six months, but she says she won’t be getting bored any time soon. “The students make every day different,” she explains. “They always have new questions and come up with new challenges for me to address.”
Cari has taught at Ross for 11 years. As a clinical instructor, she introduces terminology in anatomy and physiology and teaches back-office skills like drawing blood and giving injections. She’s also taught front-office skills, like administration and billing—and says that after working 30 years as a nurse in a large pediatric clinic; she’s equally comfortable with both.
Cari opens every module by telling students about her background so they know she understands what they need to learn. “Every student has a right to a comfortable, respectful learning environment,” she says. “They appreciate that I can relate what they’re covering in class to what they’ll encounter in their careers.”
Another thing she likes about Ross is that coursework goes beyond the so-called hard skills. “A lot of students,” she says, “have had no professional role models to show how important soft skills, like attendance, punctuality and having a good attitude, are to their success.”
Is she that role model? “Well,” she says, “many of my students have gone on to successful careers and have come back to teach at Ross.”

Connie loves telling what she calls her “Annette” story.
“This student—no one knows her real name—came to my office to say she was going to quit school,” Connie says. “I told her, ‘If you want my permission, I won’t give it to you.’ She left without saying another word—but she finished the program. Three years later, after I moved to another city to take care of an ailing family member, I got a phone call. It was “Annette,” and she wanted to thank me.”
Connie started with Ross as an instructor in 1986 and has served as director at other campuses before taking her current position. She says Ross is unique because faculty members, administrators and counselors pay attention to what’s going on in students’ lives.
“We call when they miss class sometimes,” she says. “If you find out a student had to take care of a sick child or couldn’t get a babysitter or had a problem with transportation, you can direct them to someone on campus who can help.”
Little actions like that add up, Connie says: “You never know what you might say or do that might will end up making a big positive difference in someone’s life.”

Sharon has been an instructor at Ross for 19 years, she says, because she loves witnessing the huge transformation students make in just seven months.
“Most students come to Ross knowing almost nothing about the medical profession, but when they leave, they’re fully prepared for a successful career,” she says. “But, just as important, they leave with a great deal of self-confidence, knowing they can succeed and accomplish anything they want to accomplish.”
Sharon gladly shares the secret: “To teach at Ross, you have to know your field, but you also have to care about the person. Teachers here build rapport with students, and the students feel it very quickly.” Sharon, for example, builds rapport by showing up for classes a half hour early so she can work one-on-one with any student who has questions.
“Of course,” she continues, “it’s not just in the classroom. We also have people who can help students with financial aid, child care, transportation. It’s an institution-wide approach that makes it feel like a family.”

Stacia says the easiest part of her job is putting a smile on her face.
“A student once said, ‘It’s so nice to come here,’” Stacia recalls. “I told her, ‘It’s because we like our jobs.’ It makes students more comfortable to see you’re happy.”
Stacia started at Ross six years ago after stints as a project coordinator for a construction company and as a stay-at-home mom.
“I have a degree in English—who would have guessed I’d be working with numbers like I do?” she jokes. Still, she adds that the collegial relationship she has with her Ross coworkers began when, even though she came to her current position with no direct experience, she received thorough training and plenty of help.
“We keep the lines of communication open,” she says. “It’s gotten to the point where we can finish each other’s sentences.”
That’s also important when it comes to making sure students get the help they need.
“We have various ways for students to make payments,” she explains, “but some students aren’t as knowledgeable as others about financial aid. Lots of times students who have good sources of income don’t realize they qualify for certain loans or aid programs. It’s exciting when they hear the good news. They say, ‘You’re kidding!’ and I get to tell them, ‘Nope…you qualify.’”

Josh will tell you that Ross graduates are the school’s best advertisement.
“I was with a staffing agency, and it was refreshing to work with Ross,” he explains. “I could call up Ross and they would come up with the exactly candidates I needed. Ross was the only school that provided its students with career development skills. The more I worked with Ross, the more I came to see the value Ross provided its graduates.”
He was so impressed that he decided he’d like to work with Ross students and employees full-time.
He also says he was impressed with how much Ross employees cared about students—and with the school’s high ethical standards—pointing out that “everyone at Ross was dedicated to bridging the gap between education and employment.”
As Career Development Director since August 2009, Josh oversees career development activities at all Ross campuses. That includes classroom instruction as well as helping students secure externships, build their resumes, improve their interviewing skills and, ultimately, find jobs after graduation.
“Career development is a team effort between Ross and the students,” he says.
The best thing about working at Ross, Josh says, is that everything done at the school is aimed at helping people.
“Everyone at Ross,” he says, “is constantly dedicated to helping people change their lives for the better.”
© 2011 Ross Medical Education Center - Employee Login